NEWS - DOMINIQUE LONDON LIGHTS UP A NEW ERA OF PREMIUM CIGARS AND LIFESTYLE

DOMINIQUE LONDON IS STEPPING IN TO A NEW CHAPTER OF STYLE, SOPHISTICATION, AND UNDENIABLE FLAIR. THE LEADING HOUSE OF PREMIUM CIGARS REIMAGINES WHAT IT MEANS TO LIVE THE LIFESTYLE OF TRUE CONNOISSEURS AND AFICIONADOS. THINK TIMELESS CRAFTSMANSHIP, BOLD SOPHISTICATION , AND A DASH OF THAT IRRESISTIBLE DOMINIQUE LONDON CHARM.

“With our new identity, we unite the strength of our brands and elevate Dominique London to embody the elegance, craftsmanship, and refinement that define the world of true luxury. It’s the foundation for our international growth and for creating a timeless brand experience that resonates with aficionados worldwide.”

FRÉDÉRIC DECHAMPS

CEO Dominique London

 

At the core of this transformation lies a refined brand architecture. Casa del Puro and Casa del Tabaco are joining forces as part of the Dominique London family, bringing together iconic names under one elevated brand. Meanwhile, C.Gars will stand tall as our heritage brand, celebrating tradition, authenticity, and all the rich history that makes us who we are.

Over the coming months, we’ll be rolling out this new look country by country, making sure every corner of the world feels that modern, refined vibe, while staying true to what makes us special locally.

Just before the summer, we made a splash in the luxe lifestyle scene by partnering with Monte-Carlo Société des Bains de Mer to open the Monte-Carlo Cigar Club at the legendary Casino de Monte-Carlo. An ultra-exclusive escape for cigar lovers, it’s destined to become one of the most prestigious clubs of its kind.

Looking forward to 2026, we’re gearing up for the grand debut of our flagship store on Pall Mall in London. This landmark destination will embody the whole brand experience, showcasing craftsmanship, exclusivity, and lifestyle in one of the world’s most prestigious retail locations.

In addition, we are developing new product launches and exclusive collabs that will add even more sparkle to our portfolio and expand the brand experience beyond cigars. Our mission? To continue blending tradition with a bold sense of the new, making Dominique London a true icon of refinement and prestige.

CLOSING THE ANNOUNCEMENT, DOMINIQUE GYSELINCK , OFFERS A HEARTFELT REFLECTION

“Dominique London is stepping into a new era built on confidence and craftsmanship.

Our new identity is more than looks; it’s about the feeling of belonging, elegance,

and tastes that define us. It is, and will always be, a refuge for taste.”

DOMINIQUE GYSELINCK
Founder of Dominique London